Lead Database Enrichment with Make.com and HARPA GRID

# Features of Lead Database Enrichment Workflow

In this guide, we'll show you a Make.com workflow that works with your existing customer or lead database containing business email addresses.

HARPA automatically extracts and analyzes domain data to build comprehensive lead profiles with vital business intelligence. This enables hyper-personalized outreach campaigns that drive conversions.

Leverage enriched data to:

• Boost Email Performance: Personalized targeting of decision-makers helps your email stand out from the rest.

• Strategic Lead Segmentation: With information about each lead's industry, you can segment your database by business sector and create specific sales strategies for each.

• Maximize ROI: Focus resources on high-value prospects and qualified leads while eliminating non-relevant contacts to optimize campaign performance.

The HARPA GRID + Make.com integration delivers an automated, scalable solution for lead enrichment and conversion optimization, helping you achieve measurable business growth.

# Requirements:

1. Customer business email database. If you want to find new leads relevant to your business, please check this guide.

2. AI Command from the Command Library:

   • Database Enrichment - Works with your existing customer or lead database that has business email addresses. It analyzes domain data to enrich your database with additional information about your customers' businesses.

3. Complete the basic HARPA & Make.com setup:

   • Sign up for Make.com and install the official HARPA AI Web Browser Agent app.

   • Set up an active HARPA GRID Node.

   • Configure the HARPA API Connection in Make.com.

# Creating and Running a Scenario

# Extracting Emails from Database

At this stage, add your CRM or Database module if it's available in Make.com. If not, you can always export emails from your leads or customer database and transfer them to Google Sheets.

Let's say you have emails with domain data that needs processing, and your list looks something like this (this list is AI-generated and does not contain real emails):

We added columns to this table where we will collect the following information: Website, Business Name, Description, Location, and any email addresses and phone numbers that AI Scraper might find on the website.

1. Create a new scenario in Make.com

2. Click "+" and add a Google Sheets: Search Rows module to your scenario. If you have never used Google Sheets with Make.com before, you need to create a connection.

3. Configure your module: Choose a Spreadsheet ID and sheet name, then add a filter - we only need rows that have values in the Email column.

4. Run your module to check that Google Sheets returns results.

# Run AI Command Module

Add the HARPA: Run AI Command module to your scenario and configure it:

• Select your connection and paste the command name Database Enrichment. If you haven't downloaded it yet, get it here.

• Drag the "email" element from the previous Google Sheets module into the "Input 1" field.

• Enter the parameter name that will store user data. Use 'json'.

Test your scenario by making sure each module runs at least once then stop it.

# Data Enrichment

1. Add a Google Sheets: Update a Row module.

2. Configure it: Choose a Spreadsheet ID and sheet name, then drag & drop the Row Number to make changes and add both new and existing data that should be entered into the table.

3. Save and run your scenario.

Data will fill each row of your Google Sheet in order, which you can use for analysis or creating personalized outreach emails.