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Competitor tracking for product teams

Know when a competitor changes pricing, ships a feature or gets a wave of reviews.

Download for Chrome
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Used by professionals at
  • Google
  • Adobe
  • SAP
  • IBM
  • Canva
Use cases

Three jobs to hand to HARPA first.

01

Competitor pricing pages

A new tier or a quiet price change on a rival’s page is news for your roadmap. Know the day it happens.

  1. Open the competitor’s pricing page, then the Automate tab.
  2. Set up Page text changes: Changes by more than 5%, or Text appears… with a name you track.
  3. Check every day. Tell me by Email.
  4. Open the monitor to see how much changed, each change in its history.

Good to knowA monitor says that a page changed, not what it means. For that in words, schedule a command that summarizes the page into your Inbox.

Guides
02

A changelog digest in Slack

Your team should hear what rivals shipped, without anyone reading five changelogs.

  1. On the canvas, Loop over the competitors’ changelogs with a Navigate step, then one GPT step writes the digest.
  2. Add an Ask step (YES or NO) and tick Wait for my answer in unattended runs.
  3. A Request step posts it to your Slack channel’s incoming webhook.
  4. Schedule it on the Automate tab: Run a command automatically, At set times, weekdays at 09:00.

Good to knowSchedules run while Chrome is open. There is no Slack step: the Request step posts to a webhook you create in Slack, once.

Guides
03

Review mining across stores

What users praise and hate is spread across store and review pages. Pull it into one table.

  1. Open the review pages in tabs.
  2. Make a command that asks for the top praise, the top complaints and a quote for each, as JSON.
  3. Choose Run on tabs…, select Like this page, answer its questions once and Run on N tabs.
  4. Export CSV: one row per page, one column per field.

Good to knowEach tab’s answer is capped at 4,000 characters, so ask for the top items, not every review. Open as chat asks across all the answers.

Guides
Industries

HARPA in other fields.

Real estateNew listings and price drops, the moment they happen.Pharma and healthcarePapers, regulators and trials, read and watched for you.E-commerce and retailTrack competitor prices and turn catalogs into data.Marketing agenciesClient research, content and reports, on autopilot.Sales and lead genResearch prospects and draft outreach in minutes.Recruiting and HRScreen profiles and catch new candidates first.Research and consultingRead faster, check sources, watch what changes.Finance and investingFilings, reports and market pages, summarized daily.Customer supportFaster replies, written from the ticket in front of you.ProcurementWatch supplier prices and compare quotes across tabs.
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